Eric Rhoads is a career entrepreneur with 30 years of launching companies and media brands, creating startups, and building businesses, including over 40 years’ experience in the radio broadcasting field, 25 years in the publishing business, and a decade in the art industry. He is also chairman of the board of Streamline Publishing, Inc. which was the moving force behind the creation of my first DVD, “Limited Palette Landscapes”…available HERE.

Eric Rhoads

Eric Rhoads

 

In addition to being a consultant and adviser to companies in media, technology, digital media, and art, he also writes a weekly letter that is sent primarily to the art community, titled “Sunday Coffee”.  In a 20 August 2017 article he speaks of the emotional drive, present in all of us, that pretty much affects every purchase we make. I’m excerpting the major theme of the article and want to share it with you. I think it’s good.

Norman Rockwell - "Thanksgiving, Mother and Son Peeling Potatoes" - 35" x 33.46" - Oil  (1945)

Norman Rockwell – “Thanksgiving, Mother and Son Peeling Potatoes” – 35″ x 33.46″ – Oil   (1945)

 

“Emotions drive everything. It’s something I talk about from time to time on my marketing blog. People may rationalize the purchase of a painting with practicalities about how it’s a perfect match to the couch, or explain why that shiny red sports car is more practical because it gets better gas mileage. But the reality is that emotion is running our lives and decisions; we owe it all to emotions.”

Camille Pissarro - "Bouquet of Flowers" - 21.65" x 18.27" - Oil  (1873)

Camille Pissarro – “Bouquet of Flowers” – 21.65″ x 18.27″ – Oil   (1873)

 

“If rational decisions ruled our lives, there would be no art, no paintings, no galleries, no giant overbuilt houses, and no sports cars. Instead we would all live in small brick bunkers with no decorations. Thankfully, most of us prefer something that scratches our emotional itch. Art may be one of the most emotional of all decisions, yet its power to trigger emotions is also healing. Ever look at a painting and take a deep sigh, as if you’d just entered paradise? I have, many times.

“The emotion of art transforms us to other places in our minds. Hospitals have discovered this, which is why many have giant art budgets and hundreds of paintings. The pain of being ill or visiting a loved one in a hospital can be relieved for a brief moment because a painting transports us to a different place. Who needs Star Trek? Just go to a museum.”

William Adolphe Bouguereau - "Little Girl Holding Apples" - 36.81" x 21.65" - Oil  (1895)

William Adolphe Bouguereau – “Little Girl Holding Apples” – 36.81″ x 21.65″ – Oil   (1895)

 

“Speaking of museums…If you stop and think about the institutions in our lives, most are based on the healing power of art or the arts. Some of the world’s biggest, most impressive public buildings are dedicated to the arts … painting, music, dance. The biggest ones house paintings and sculpture: The Louvre. The Hermitage. The Prado. The Met.

“If that doesn’t convince you of the lasting power of art, nothing will.”

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I am continuing to offer to you, my newsletter subscribers, blog, and Facebook followers, something special…and up until now…unseen color studies that I’ve done over the years in preparation for a larger piece, or as stand alone works of art. These color studies are done on 100 lb archival paper that has received one coat of gesso; paper size is 5.5″ x 8.5″ and contains my notes: date painted, location, palette used, etc. Each study is offered in three configurations: 1) Image with notes (unmounted); 2) Image with notes (mounted on board); 3) Image only (mounted on board). This week’s offering is a study for “The Narrow Gate”. If interested in owning one of my works, here’s a very affordable opportunity. For now, these offers are only for those in the United States; I will pay all shipping and applicable sales tax. Click on image to enlarge. Let me know of your interest. Thanks.

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john@pototschnik.com

 

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I am very pleased to announce the release of my first instructional DVD, Limited Palette Landscapes, professionally produced by Liliedahl Art Videos. The video contains over 15 hours of instruction and follows my painting process from selection of the canvas to the final brush stoke. For a detailed description of the video contents, including a short video…and order instructions…please click HERE. Thank you in advance for adding this DVD to your video library. Upon viewing, if you would kindly share your comments with me, I would greatly appreciate it. THANK YOU.

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You may keep up with my weekly Facebook postings at: ”John Pototschnik Fine Art“….and subscribe to my YouTube channel at: ”John Pototschnik“. Thank You.

 

John Pototschnik is an Art Renewal Center Associate Living Master
To view his art and bio, please click HERE.